From 0cac2f5ca251f2c1477225c0258dab1dbea2c74e Mon Sep 17 00:00:00 2001
From: Mikhail Yenuchenko <public@mixeme.ru>
Date: Tue, 4 Aug 2026 19:24:33 +0300
Subject: [PATCH] brand: convert the wordmark to outlines
MIME-Version: 1.0
Content-Type: text/plain; charset=UTF-8
Content-Transfer-Encoding: 8bit

The four brand files were authored with live <text> set in IBM Plex Sans, and
the proof sheet closed on that being the one thing still to do before they were
used anywhere. It matters more than it sounds: the mark *is* the weight contrast
between Self at 200 and Post at 600, and a machine without Plex resolves neither
weight — browsers synthesise bold but never light, so the two words come out the
same and the wordmark stops being one. Almost no viewer has the font installed.

Laid out from the font's own metrics the way a browser would (advance widths
from hmtx, CSS letter-spacing after every character including the last, the
anchor centred on the result) and emitted as one path per text element, so the
files now render as drawn with no font installed at all. The note at the foot of
the proof sheet records that, and its file list is corrected to docs/assets/,
where these have lived since they were added.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
---
 docs/assets/selfpost-icon-16.svg       | 11 ++++++-----
 docs/assets/selfpost-icon.svg          | 13 +++++++------
 docs/assets/selfpost-proof.html        | 10 +++++-----
 docs/assets/selfpost-stamp-compact.svg | 11 ++++++-----
 docs/assets/selfpost-stamp.svg         | 15 ++++++++-------
 5 files changed, 32 insertions(+), 28 deletions(-)

diff --git a/docs/assets/selfpost-icon-16.svg b/docs/assets/selfpost-icon-16.svg
index e6a77e7..9e714db 100644
--- a/docs/assets/selfpost-icon-16.svg
+++ b/docs/assets/selfpost-icon-16.svg
@@ -1,7 +1,8 @@
 <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64" width="64" height="64" role="img" aria-label="SelfPost">
 <!-- SelfPost · https://codeberg.org/mix/selfpost · AGPL-3.0
-     Шрифт: IBM Plex Sans (OFL). Перед публикацией текст перевести в контуры. -->
-<path d="M7.80 5.00 L13.00 5.00 A2.8 2.8 0 0 0 18.60 5.00 L23.80 5.00 A2.8 2.8 0 0 0 29.40 5.00 L34.60 5.00 A2.8 2.8 0 0 0 40.20 5.00 L45.40 5.00 A2.8 2.8 0 0 0 51.00 5.00 L56.20 5.00 A2.8 2.8 0 0 0 59.00 7.80 L59.00 13.00 A2.8 2.8 0 0 0 59.00 18.60 L59.00 23.80 A2.8 2.8 0 0 0 59.00 29.40 L59.00 34.60 A2.8 2.8 0 0 0 59.00 40.20 L59.00 45.40 A2.8 2.8 0 0 0 59.00 51.00 L59.00 56.20 A2.8 2.8 0 0 0 56.20 59.00 L51.00 59.00 A2.8 2.8 0 0 0 45.40 59.00 L40.20 59.00 A2.8 2.8 0 0 0 34.60 59.00 L29.40 59.00 A2.8 2.8 0 0 0 23.80 59.00 L18.60 59.00 A2.8 2.8 0 0 0 13.00 59.00 L7.80 59.00 A2.8 2.8 0 0 0 5.00 56.20 L5.00 51.00 A2.8 2.8 0 0 0 5.00 45.40 L5.00 40.20 A2.8 2.8 0 0 0 5.00 34.60 L5.00 29.40 A2.8 2.8 0 0 0 5.00 23.80 L5.00 18.60 A2.8 2.8 0 0 0 5.00 13.00 L5.00 7.80 A2.8 2.8 0 0 0 7.80 5.00 Z" fill="#F3EDE1" stroke="#12161C" stroke-width="0.8" stroke-linejoin="round"/>
-<rect x="11" y="11" width="42" height="42" fill="#7A3B2E"/>
-<text x="32" y="43" text-anchor="middle" font-family="'IBM Plex Sans','Helvetica Neue',sans-serif" font-size="26" letter-spacing="-1" fill="#F6EDE2"><tspan font-weight="200">S</tspan><tspan font-weight="600">P</tspan></text>
-</svg>
\ No newline at end of file
+     Wordmark set in IBM Plex Sans (OFL) and converted to outlines: the
+     file needs no font installed to render as drawn. -->
+<path d="M7.80 5.00 L13.00 5.00 A2.8 2.8 0 0 0 18.60 5.00 L23.80 5.00 A2.8 2.8 0 0 0 29.40 5.00 L34.60 5.00 A2.8 2.8 0 0 0 40.20 5.00 L45.40 5.00 A2.8 2.8 0 0 0 51.00 5.00 L56.20 5.00 A2.8 2.8 0 0 0 59.00 7.80 L59.00 13.00 A2.8 2.8 0 0 0 59.00 18.60 L59.00 23.80 A2.8 2.8 0 0 0 59.00 29.40 L59.00 34.60 A2.8 2.8 0 0 0 59.00 40.20 L59.00 45.40 A2.8 2.8 0 0 0 59.00 51.00 L59.00 56.20 A2.8 2.8 0 0 0 56.20 59.00 L51.00 59.00 A2.8 2.8 0 0 0 45.40 59.00 L40.20 59.00 A2.8 2.8 0 0 0 34.60 59.00 L29.40 59.00 A2.8 2.8 0 0 0 23.80 59.00 L18.60 59.00 A2.8 2.8 0 0 0 13.00 59.00 L7.80 59.00 A2.8 2.8 0 0 0 5.00 56.20 L5.00 51.00 A2.8 2.8 0 0 0 5.00 45.40 L5.00 40.20 A2.8 2.8 0 0 0 5.00 34.60 L5.00 29.40 A2.8 2.8 0 0 0 5.00 23.80 L5.00 18.60 A2.8 2.8 0 0 0 5.00 13.00 L5.00 7.80 A2.8 2.8 0 0 0 7.80 5.00 Z" fill="#F3EDE1" stroke="#12161C" stroke-width="0.8" stroke-linejoin="round" />
+<rect x="11" y="11" width="42" height="42" fill="#7A3B2E" />
+<path d="M24.71 43.31Q22.47 43.31 21.01 42.47Q19.56 41.62 18.54 40.3L19.27 39.72Q20.23 40.97 21.49 41.71Q22.76 42.45 24.73 42.45Q26.99 42.45 28.23 41.39Q29.46 40.32 29.46 38.32Q29.46 36.94 28.94 36.15Q28.42 35.36 27.51 34.94Q26.6 34.52 25.49 34.29L23.74 33.95Q21.95 33.61 20.92 32.93Q19.9 32.24 19.44 31.29Q18.99 30.34 18.99 29.22Q18.99 27.63 19.69 26.59Q20.39 25.55 21.66 25.05Q22.94 24.54 24.63 24.54Q26.66 24.54 28.01 25.24Q29.36 25.94 30.14 27.11L29.41 27.66Q28.63 26.54 27.46 25.97Q26.29 25.4 24.58 25.4Q22.42 25.4 21.18 26.33Q19.95 27.27 19.95 29.19Q19.95 30.47 20.48 31.23Q21.01 32 21.92 32.42Q22.83 32.83 23.95 33.07L25.69 33.41Q27.54 33.74 28.57 34.46Q29.59 35.17 30 36.15Q30.4 37.12 30.4 38.24Q30.4 39.91 29.71 41.02Q29.02 42.14 27.73 42.73Q26.45 43.31 24.71 43.31Z M36.45 43H33.01V24.85H41.18Q42.87 24.85 44.06 25.55Q45.26 26.26 45.91 27.52Q46.56 28.78 46.56 30.47Q46.56 32.16 45.91 33.42Q45.26 34.68 44.06 35.38Q42.87 36.08 41.18 36.08H36.45ZM36.45 27.84V33.12H40.87Q41.54 33.12 42.01 32.87Q42.48 32.63 42.74 32.17Q43 31.72 43 31.07V29.87Q43 29.19 42.74 28.75Q42.48 28.31 42.01 28.08Q41.54 27.84 40.87 27.84Z" fill="#F6EDE2" />
+</svg>
diff --git a/docs/assets/selfpost-icon.svg b/docs/assets/selfpost-icon.svg
index 365fee4..8b29d72 100644
--- a/docs/assets/selfpost-icon.svg
+++ b/docs/assets/selfpost-icon.svg
@@ -1,8 +1,9 @@
 <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64" width="64" height="64" role="img" aria-label="SelfPost">
 <!-- SelfPost · https://codeberg.org/mix/selfpost · AGPL-3.0
-     Шрифт: IBM Plex Sans (OFL). Перед публикацией текст перевести в контуры. -->
-<path d="M7.90 6.00 L10.60 6.00 A1.9 1.9 0 0 0 14.40 6.00 L17.10 6.00 A1.9 1.9 0 0 0 20.90 6.00 L23.60 6.00 A1.9 1.9 0 0 0 27.40 6.00 L30.10 6.00 A1.9 1.9 0 0 0 33.90 6.00 L36.60 6.00 A1.9 1.9 0 0 0 40.40 6.00 L43.10 6.00 A1.9 1.9 0 0 0 46.90 6.00 L49.60 6.00 A1.9 1.9 0 0 0 53.40 6.00 L56.10 6.00 A1.9 1.9 0 0 0 58.00 7.90 L58.00 10.60 A1.9 1.9 0 0 0 58.00 14.40 L58.00 17.10 A1.9 1.9 0 0 0 58.00 20.90 L58.00 23.60 A1.9 1.9 0 0 0 58.00 27.40 L58.00 30.10 A1.9 1.9 0 0 0 58.00 33.90 L58.00 36.60 A1.9 1.9 0 0 0 58.00 40.40 L58.00 43.10 A1.9 1.9 0 0 0 58.00 46.90 L58.00 49.60 A1.9 1.9 0 0 0 58.00 53.40 L58.00 56.10 A1.9 1.9 0 0 0 56.10 58.00 L53.40 58.00 A1.9 1.9 0 0 0 49.60 58.00 L46.90 58.00 A1.9 1.9 0 0 0 43.10 58.00 L40.40 58.00 A1.9 1.9 0 0 0 36.60 58.00 L33.90 58.00 A1.9 1.9 0 0 0 30.10 58.00 L27.40 58.00 A1.9 1.9 0 0 0 23.60 58.00 L20.90 58.00 A1.9 1.9 0 0 0 17.10 58.00 L14.40 58.00 A1.9 1.9 0 0 0 10.60 58.00 L7.90 58.00 A1.9 1.9 0 0 0 6.00 56.10 L6.00 53.40 A1.9 1.9 0 0 0 6.00 49.60 L6.00 46.90 A1.9 1.9 0 0 0 6.00 43.10 L6.00 40.40 A1.9 1.9 0 0 0 6.00 36.60 L6.00 33.90 A1.9 1.9 0 0 0 6.00 30.10 L6.00 27.40 A1.9 1.9 0 0 0 6.00 23.60 L6.00 20.90 A1.9 1.9 0 0 0 6.00 17.10 L6.00 14.40 A1.9 1.9 0 0 0 6.00 10.60 L6.00 7.90 A1.9 1.9 0 0 0 7.90 6.00 Z" fill="#F3EDE1" stroke="#12161C" stroke-width="0.6" stroke-linejoin="round"/>
-<rect x="11" y="11" width="42" height="42" fill="#7A3B2E"/>
-<text x="32" y="31" text-anchor="middle" font-family="'IBM Plex Sans','Helvetica Neue',sans-serif" font-size="14" font-weight="200" letter-spacing="-.4" fill="#F6EDE2">Self</text>
-<text x="32" y="45" text-anchor="middle" font-family="'IBM Plex Sans','Helvetica Neue',sans-serif" font-size="14" font-weight="600" letter-spacing="-.4" fill="#F6EDE2">Post</text>
-</svg>
\ No newline at end of file
+     Wordmark set in IBM Plex Sans (OFL) and converted to outlines: the
+     file needs no font installed to render as drawn. -->
+<path d="M7.90 6.00 L10.60 6.00 A1.9 1.9 0 0 0 14.40 6.00 L17.10 6.00 A1.9 1.9 0 0 0 20.90 6.00 L23.60 6.00 A1.9 1.9 0 0 0 27.40 6.00 L30.10 6.00 A1.9 1.9 0 0 0 33.90 6.00 L36.60 6.00 A1.9 1.9 0 0 0 40.40 6.00 L43.10 6.00 A1.9 1.9 0 0 0 46.90 6.00 L49.60 6.00 A1.9 1.9 0 0 0 53.40 6.00 L56.10 6.00 A1.9 1.9 0 0 0 58.00 7.90 L58.00 10.60 A1.9 1.9 0 0 0 58.00 14.40 L58.00 17.10 A1.9 1.9 0 0 0 58.00 20.90 L58.00 23.60 A1.9 1.9 0 0 0 58.00 27.40 L58.00 30.10 A1.9 1.9 0 0 0 58.00 33.90 L58.00 36.60 A1.9 1.9 0 0 0 58.00 40.40 L58.00 43.10 A1.9 1.9 0 0 0 58.00 46.90 L58.00 49.60 A1.9 1.9 0 0 0 58.00 53.40 L58.00 56.10 A1.9 1.9 0 0 0 56.10 58.00 L53.40 58.00 A1.9 1.9 0 0 0 49.60 58.00 L46.90 58.00 A1.9 1.9 0 0 0 43.10 58.00 L40.40 58.00 A1.9 1.9 0 0 0 36.60 58.00 L33.90 58.00 A1.9 1.9 0 0 0 30.10 58.00 L27.40 58.00 A1.9 1.9 0 0 0 23.60 58.00 L20.90 58.00 A1.9 1.9 0 0 0 17.10 58.00 L14.40 58.00 A1.9 1.9 0 0 0 10.60 58.00 L7.90 58.00 A1.9 1.9 0 0 0 6.00 56.10 L6.00 53.40 A1.9 1.9 0 0 0 6.00 49.60 L6.00 46.90 A1.9 1.9 0 0 0 6.00 43.10 L6.00 40.40 A1.9 1.9 0 0 0 6.00 36.60 L6.00 33.90 A1.9 1.9 0 0 0 6.00 30.10 L6.00 27.40 A1.9 1.9 0 0 0 6.00 23.60 L6.00 20.90 A1.9 1.9 0 0 0 6.00 17.10 L6.00 14.40 A1.9 1.9 0 0 0 6.00 10.60 L6.00 7.90 A1.9 1.9 0 0 0 7.90 6.00 Z" fill="#F3EDE1" stroke="#12161C" stroke-width="0.6" stroke-linejoin="round" />
+<rect x="11" y="11" width="42" height="42" fill="#7A3B2E" />
+<path d="M25.21 31.17Q24.01 31.17 23.22 30.71Q22.44 30.26 21.89 29.54L22.29 29.24Q22.8 29.91 23.48 30.31Q24.16 30.71 25.23 30.71Q26.44 30.71 27.11 30.13Q27.77 29.56 27.77 28.48Q27.77 27.74 27.49 27.31Q27.21 26.88 26.72 26.66Q26.23 26.44 25.63 26.31L24.69 26.13Q23.73 25.95 23.17 25.57Q22.62 25.2 22.38 24.69Q22.13 24.18 22.13 23.58Q22.13 22.73 22.51 22.17Q22.89 21.61 23.57 21.33Q24.26 21.06 25.17 21.06Q26.26 21.06 26.99 21.44Q27.72 21.82 28.14 22.45L27.75 22.74Q27.33 22.14 26.7 21.83Q26.07 21.52 25.14 21.52Q23.98 21.52 23.31 22.03Q22.65 22.53 22.65 23.57Q22.65 24.25 22.94 24.66Q23.22 25.08 23.71 25.3Q24.2 25.53 24.81 25.65L25.74 25.83Q26.74 26.02 27.29 26.4Q27.84 26.79 28.06 27.31Q28.28 27.84 28.28 28.44Q28.28 29.33 27.91 29.94Q27.54 30.54 26.84 30.85Q26.15 31.17 25.21 31.17Z M32.51 31.17Q31.57 31.17 30.89 30.73Q30.22 30.3 29.84 29.47Q29.47 28.65 29.47 27.44Q29.47 26.24 29.84 25.41Q30.2 24.57 30.87 24.15Q31.53 23.72 32.47 23.72Q33.34 23.72 34 24.15Q34.65 24.59 35.02 25.38Q35.4 26.17 35.4 27.25V27.47H29.99V27.85Q29.99 29.15 30.66 29.94Q31.32 30.73 32.53 30.73Q33.37 30.73 33.96 30.32Q34.56 29.91 34.86 29.11L35.24 29.32Q34.93 30.16 34.23 30.66Q33.53 31.17 32.51 31.17ZM32.47 24.14Q31.69 24.14 31.13 24.5Q30.58 24.85 30.29 25.5Q29.99 26.16 29.99 27.02V27.08H34.86V27Q34.86 26.13 34.56 25.49Q34.26 24.85 33.72 24.5Q33.18 24.14 32.47 24.14Z M38.85 31H37.8Q37.49 31 37.34 30.85Q37.19 30.69 37.19 30.41V20.64H37.68V30.57H38.85Z M40.67 31V24.32H39.4V23.89H40.67V21.35Q40.67 21.02 40.84 20.83Q41.01 20.64 41.36 20.64H42.76V21.07H41.16V23.89H42.76V24.32H41.16V31Z" fill="#F6EDE2" />
+<path d="M21.26 45H19.41V35.23H23.81Q24.72 35.23 25.36 35.61Q26 35.98 26.35 36.66Q26.7 37.34 26.7 38.25Q26.7 39.16 26.35 39.84Q26 40.52 25.36 40.9Q24.72 41.28 23.81 41.28H21.26ZM21.26 36.84V39.68H23.64Q24 39.68 24.25 39.55Q24.51 39.41 24.65 39.17Q24.79 38.92 24.79 38.57V37.93Q24.79 37.57 24.65 37.33Q24.51 37.09 24.25 36.96Q24 36.84 23.64 36.84Z M30.77 45.17Q29.73 45.17 28.97 44.7Q28.21 44.23 27.79 43.37Q27.38 42.51 27.38 41.33Q27.38 40.16 27.79 39.31Q28.21 38.46 28.97 37.99Q29.73 37.52 30.77 37.52Q31.82 37.52 32.58 37.99Q33.34 38.46 33.76 39.31Q34.17 40.16 34.17 41.33Q34.17 42.51 33.76 43.37Q33.34 44.23 32.58 44.7Q31.82 45.17 30.77 45.17ZM30.77 43.73Q31.48 43.73 31.89 43.28Q32.3 42.84 32.3 42.02V40.66Q32.3 39.83 31.89 39.4Q31.48 38.97 30.77 38.97Q30.08 38.97 29.67 39.4Q29.26 39.83 29.26 40.66V42.02Q29.26 42.84 29.67 43.28Q30.08 43.73 30.77 43.73Z M37.75 45.17Q36.7 45.17 35.98 44.81Q35.27 44.45 34.72 43.82L35.81 42.76Q36.22 43.22 36.7 43.49Q37.19 43.75 37.82 43.75Q38.46 43.75 38.75 43.53Q39.03 43.31 39.03 42.91Q39.03 42.59 38.83 42.4Q38.63 42.21 38.14 42.14L37.41 42.05Q36.63 41.95 36.08 41.68Q35.53 41.42 35.25 40.95Q34.98 40.49 34.98 39.83Q34.98 38.77 35.74 38.15Q36.5 37.52 37.75 37.52Q38.46 37.52 38.97 37.66Q39.48 37.79 39.88 38.05Q40.27 38.31 40.6 38.67L39.55 39.72Q39.23 39.39 38.78 39.16Q38.34 38.94 37.8 38.94Q37.24 38.94 36.97 39.14Q36.7 39.34 36.7 39.69Q36.7 40.06 36.91 40.25Q37.13 40.44 37.65 40.52L38.39 40.62Q39.59 40.79 40.18 41.33Q40.76 41.86 40.76 42.77Q40.76 43.47 40.39 44.02Q40.02 44.57 39.34 44.87Q38.66 45.17 37.75 45.17Z M45.51 45H44.22Q43.3 45 42.81 44.52Q42.33 44.03 42.33 43.14V39.11H41.25V37.69H41.81Q42.22 37.69 42.37 37.5Q42.51 37.31 42.51 36.94V35.69H44.12V37.69H45.62V39.11H44.12V43.57H45.51Z" fill="#F6EDE2" />
+</svg>
diff --git a/docs/assets/selfpost-proof.html b/docs/assets/selfpost-proof.html
index 11a688f..757dd0e 100644
--- a/docs/assets/selfpost-proof.html
+++ b/docs/assets/selfpost-proof.html
@@ -235,12 +235,12 @@
 <section style="border-bottom:none">
   <h2>Файлы</h2>
   <div class="files">
-    <b>docs/brand/selfpost-stamp.svg</b> — эталон, README, документация<br>
-    <b>docs/brand/selfpost-stamp-compact.svg</b> — шапка панели<br>
-    <b>docs/brand/selfpost-icon.svg</b> — аватар, фавикон от 32 px<br>
-    <b>docs/brand/selfpost-icon-16.svg</b> — фавикон 16–32 px
+    <b>docs/assets/selfpost-stamp.svg</b> — эталон, README, страницы входа панели<br>
+    <b>docs/assets/selfpost-stamp-compact.svg</b> — шапка панели<br>
+    <b>docs/assets/selfpost-icon.svg</b> — аватар, фавикон от 32 px<br>
+    <b>docs/assets/selfpost-icon-16.svg</b> — фавикон 16–32 px
   </div>
-  <div class="note"><b>Осталось одно действие.</b> В контейнере нет ни IBM Plex, ни сети, поэтому текст в файлах остался текстом. Перед коммитом его надо перевести в контуры, иначе на машине без Plex набор поедет:<br><code>inkscape --actions="select-all;object-to-path;export-filename:out.svg;export-do" in.svg</code><br>Пока в файлах прописан фолбэк <code>'IBM Plex Sans','Helvetica Neue',sans-serif</code> — не спасёт вёрстку, но не даст ей развалиться совсем.</div>
+  <div class="note"><b>Контуры сделаны.</b> Текст в четырёх файлах выше переведён в контуры по IBM Plex Sans (OFL) — шрифт на машине читателя больше не нужен, и <code>Self</code> с <code>Post</code> держат свои 200 и 600 везде. Панель отдаёт свои копии из <code>internal/web/static/</code>: <code>logo.svg</code>, <code>logo-compact.svg</code>, <code>favicon.svg</code> плюс растровый <code>favicon.png</code> 32×32 для браузеров без SVG-фавиконов — <code>go:embed</code> не дотягивается за пределы пакета, поэтому это копии, а не ссылки.<br>Макеты на этой странице остались с живым текстом: это протокол разбора знака, а не источник файлов.</div>
 </section>
 
 </div></body></html>
\ No newline at end of file
diff --git a/docs/assets/selfpost-stamp-compact.svg b/docs/assets/selfpost-stamp-compact.svg
index 454ccb4..3c03928 100644
--- a/docs/assets/selfpost-stamp-compact.svg
+++ b/docs/assets/selfpost-stamp-compact.svg
@@ -1,7 +1,8 @@
 <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 220 100" width="220" height="100" role="img" aria-label="SelfPost">
 <!-- SelfPost · https://codeberg.org/mix/selfpost · AGPL-3.0
-     Шрифт: IBM Plex Sans (OFL). Перед публикацией текст перевести в контуры. -->
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diff --git a/docs/assets/selfpost-stamp.svg b/docs/assets/selfpost-stamp.svg
index edc7ed1..cb46ba3 100644
--- a/docs/assets/selfpost-stamp.svg
+++ b/docs/assets/selfpost-stamp.svg
@@ -1,9 +1,10 @@
 <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 150" width="330" height="150" role="img" aria-label="SelfPost — self-hosted SMTP relay">
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