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docs: adopt YOUR SMTP. YOUR RULES. tagline and hero line
Record canonical positioning in product.md and refresh the stamp, README,
and brand proof page now that inbound relay is in scope.

docs: keep SELF-HOSTED SMTP RELAY on the stamp

Revert the mark subtitle; tagline and hero line stay in product.md and README only.
2026-08-22 12:06:29 +03:00

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Markdown

# SelfPost — product boundaries
**What this file is.** Stable product definition for SelfPost v1.0: purpose,
deployment assumptions, explicit out-of-scope items, and the multi-domain
model. User-facing overview in [README.md](../README.md); install and operations
in [guide.md](guide.md); as-built technical detail in
[architecture.md](architecture.md).
---
## Purpose
SelfPost is a self-hosted **SMTP relay** with a web control panel, shipped as a
single Docker image. It sends mail directly from your server with per-domain
DKIM signing; an optional inbound relay forwards mail on port 25 without
storing it.
**Primary workflow:** configure the relay once (domains, DKIM, SASL
applications), then point scripts and apps at the SMTP endpoint. SelfPost
delivers as the configured sending domain.
## Positioning
| | Text |
|---|---|
| Stamp subtitle | SELF-HOSTED SMTP RELAY |
| Tagline | YOUR SMTP. YOUR RULES. |
| Hero line (README, GitHub) | Self-hosted SMTP relay with a web panel — one Docker image, no provider. |
Brand assets and metrics: [docs/assets/selfpost-proof.html](assets/selfpost-proof.html).
---
## Deployment context (fixed assumptions)
These constraints are intentional; changing them requires an explicit product
decision:
1. **VPS or home server** — one image for both. Raspberry Pi and similar boards
are not a current target but not ruled out forever.
2. **Send from your own IP (DIY)** — no intermediate relay provider. Requires
outbound port 25, static IP, and configurable PTR/rDNS from the operator.
3. **Single container** — Postfix, OpenDKIM, and the panel run under one
`supervisord` inside one image.
4. **Panel is internet-facing** — mandatory security requirements in
[security.md](security.md).
**Infrastructure the operator provides (not SelfPost features):** unblocked
outbound TCP 25, static IP, PTR/rDNS, acceptable IP reputation. SelfPost does
not detect, bypass, or compensate for missing prerequisites; mail simply fails
to deliver when they are absent.
---
## Out of scope
Explicitly excluded to prevent scope creep:
- Inbound mail (IMAP/POP3, mailboxes, delivery to user inboxes)
- Webmail
- Organisations / tenancy beyond global + domain-admin roles; managing
**multiple sending domains** under one global administrator is in scope (see
below)
- Inbound antispam/antivirus engines (rspamd, ClamAV, etc.) — SelfPost may
expose a milter hook; it does not ship or start a filter
- A custom MTA — Postfix is used as-is
- Dovecot or a full mail stack for SASL — Cyrus SASL (`sasldb2`) only
The **domain-admin** role ships in the current line (global administrator plus
domain administrators with assigned domains). The optional **inbound relay**
(backup-MX / forwarder on port 25) ships in `[1.4.0]`, off by default behind
`INBOUND_RELAY_ENABLE`; it is relay/forward, not IMAP/webmail. **Send-log
retention in Settings** ships in `[1.5.0]`. **30-day send statistics** and
**auto level-2 rate limits** ship in `[1.6.0]`. **DMARC aggregate report
ingest** ships in `[1.7.0]`, off by default behind `DMARC_REPORTS_ENABLE`.
Items marked *candidate* in the
[roadmap](roadmap.md) require explicit approval before coding.
---
## Multi-domain model
SelfPost is a **multi-domain outbound relay**. Two linked entities:
### Sending domain
Example: `example.com`. Has its own DKIM key and selector.
### Application (account)
A SASL login/password bound to **one** domain. A domain may have several
applications (e.g. newsletter vs alerts), each with its own credentials, but
each may send **only from its own domain**, never from another.
### From-address mode (per application)
Set when creating or editing an application:
1. **Any address in the domain** — `*@example.com` (wildcard in
`smtpd_sender_login_maps`).
2. **Explicit address list** — only listed From addresses within the domain;
anything else is rejected even if it belongs to the same domain.
In both modes the From address must belong to the application's domain.
### What the panel manages per domain
- DKIM key + selector (shared by all applications on that domain)
- One or more applications (SASL credentials + From mode + optional rate limits)
- DNS guidance (DKIM TXT; reminders for SPF/DMARC)
Adding a domain does **not** create an application automatically.
### Lifecycle
- **Add domain** — record, DKIM key, DNS instructions; no application yet.
- **Add application** — SASL pair (password shown once), From mode, map entries,
`postfix reload`.
- **Delete domain** — removes DKIM key and **all** its applications.
- **Delete application** — removes only that app's SASL and map entries.
This is not multi-tenancy; it is one owner (or a small team with global and
domain-scoped roles) operating several sending domains with independent
application credentials.